Aim
Style and conventions of music video
Objectives
Refresh on referencing from last lesson.
Discuss the importance of referencing in text. Practice this type of
referencing.
Discuss the terms style and convention. Make a note of the
definitions.
Discuss some examples where style and convention are important in music
video.
Add examples from your own experience which links to the areas of style
and convention discussed. How do those you have already discussed in purposes
fit with these?
Please make sure spelling and grammar is considered while making notes
and writing your ppt.
Style refers to the types of music video available.
Styles: popular music genres;
in-concert and ‘as live’ footage;
Bruces Springstein
animation (stop motion, digital);
interpretative;
Running up that Hill Katie
narrative;
Weezer
impressionist;
Gotye somebody I used to know
surrealist;
Rihanna Disrurbia
pastiche;
Man I feel like a woman
parody;
Real Al Yankovitch
Hybrids – 3000 Busted
Nick Cave
Conventions:
lyric interpretation – listening to the song and
creating a music video fits with the lyrics. Blurry
extending or consolidating song’s meaning – this
could also be the tone of the song. Wall street music video https://www.youtube.com/watch?v=w211KOQ5BMI
allusion; Beautiful
/ Do they
know its Christmas
links to other artists – Stan / Beyonce
D1 and D2: a fuller and more extensive explanation,
better application of examples, and provision of argument to support points
made, plus the higher quality expression, will discriminate between this grade
and the merit. Learners will justify points made using supporting arguments or
evidence, develop ideas critically (that is, compare, assess and discriminate)
and draw out of an example precisely what it is about it that exemplifies the
point it illustrates. For example, a learner might note, ‘One of the greatest
advantages of music videos is that they enable the performer to be seen on TV
when they are not actually performing. Obviously you can’t play music on TV
without anything happening on the screen so the video was developed to give
viewers something to watch whilst listening to the song. This extends the
playability of the track considerably.
Sometimes
the video goes a stage further and becomes a cult item in its own right. It’s
more than likely that Robert Palmer’s song Addicted to Love would be forgotten
by now, were it not for the video. From their very beginning, there has always
been a tendency for music videos to try to grab our attention with their use of
high-tech effects. Queen’s Bohemian Rhapsody looks dated now but its use of
split screens, strobes, and multiple and overlaid images was seen as
groundbreaking at the time. Very simple ideas can work just as well, though.
Addicted to Love used one set, five people and was shot in an afternoon, but it
still works because the basic idea is so striking.’ Technical vocabulary will
be secure and used correctly and confidently at all times.
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